What is Fulfilment?

Understanding Fulfillment Services: What They Are and How They Work

A question I often get is, “What exactly is fulfilment?” People tend to associate fulfilment services with large e-commerce giants like Amazon, but the truth is, we’re not quite like Amazon. Let’s break it down to clarify what we do—and how we fit into the e-commerce ecosystem.

Fulfillment vs. Fulfillment by Amazon (FBA)

Most people think of Amazon as an e-commerce platform where you can browse and buy all kinds of products. Many may not realise that Amazon also offers a service called Fulfillment by Amazon, or FBA. With FBA, businesses send their products to Amazon’s warehouses, and when someone places an order on Amazon, they handle the packing and shipping.

While FBA is a popular choice for certain sellers, we come into play before any of that. Our role is to work with businesses directly, often long before the products even make it to a platform like Amazon. We’re the behind-the-scenes team that can make the entire logistics operation for an e-commerce business possible.

How Our Fulfillment Service Works

When a business partners with us, they send us their products directly from their supplier or manufacturer. Our job is to receive and store these goods, ensuring they’re accounted for, inspected, and ready for orders. Here’s a snapshot of the process:

• Receiving: We take delivery of the goods from the client’s supplier or manufacturer.
• Inventory Management: We check the items over, count them to ensure accuracy, and organize them in our warehouse.
• Storage: We securely store the items, holding them until the business directs us on where to send them.

Flexible Shipping Options

Once the goods are in our warehouse, the business has a range of choices. Orders could be coming in through their own website or through third-party channels, and we’re here to manage them in the way that best suits their needs. They may direct us to:

• Ship to Amazon: If they want to leverage FBA later, we can prepare and send items to Amazon.
• Send to Distributors or Retailers: If they’re selling through retail chains or distributors, we can handle those bulk shipments.
• Ship to End Customers: We can fulfill direct-to-customer orders from their website or any other platform.

Ultimately, we offer the flexibility to manage orders based on what the business needs, without locking them into a single marketplace.

The Backbone of E-Commerce Logistics

Our fulfilment service operates as the logistics backbone for e-commerce companies. Whether they’re a startup or an established brand, we enable them to manage their inventory and shipping efficiently, without the overhead of managing their own warehouse or shipping operations. In essence, we’re here to make their e-commerce business run smoothly behind the scenes.

So, yes, we can work with Amazon, but we are not Amazon. Instead, we’re a dedicated logistics partner offering a tailored solution for businesses that want full control over their fulfilment process, ensuring their products get where they need to go and when they need to be there.

In short, we’re the entire logistics operation behind many successful e-commerce brands, making their journey from supplier to customer seamless.